As bowling pushes nearer to cultural
relevance, 27-year-old Anthony Simonsen’s dynamic character and
record-shattering expertise are tailored for him to take the PBA to the following
stage and grow to be its new face — whether or not he likes it or not. 

{Photograph} by Mikayla
Whitmore

JAN 19, 2024
9:01 AM

 “Simo’s on this?”

“Pfft. Fuck.”

It’s 3 p.m. on a Friday in late July, and it’s 114 levels outdoors. I’m quarter-hour off the Las Vegas Strip at South Level On line casino, eavesdropping as I comply with two twentysomethings up an escalator — I’m right here to satisfy the man they’re frightened of.

South Level is what you’d name previous Vegas. There aren’t any superstar cooks or pop-star residencies right here, the blackjack odds are higher than they’re on the Strip, the buffet line is lengthy, and the ornate pink and gold carpet will make you dizzy in case you take a look at it for longer than a second.

Up the escalator, previous the seniors choking down cigarettes within the hallway outdoors of the cavernous bingo corridor is the South Level Bowling Plaza, a 60-lane heart with stadium seating and a wall of huge scoreboards. The Plaza routinely hosts Skilled Bowlers Affiliation and Skilled Ladies’s Bowlers Affiliation title occasions.

The PBA schedule winds down over the summer season although, so as we speak is just not a type of days. Right this moment’s event is the Vegas Valley Open Crew Problem hosted by the Beginner Bowling Tour, and tucked away on the far finish of the middle on lane 54, Anthony Simonson is Steph Curry in a slide sole pulling as much as a pickup run on the park, asking who’s obtained subsequent. “That is just like the fourth time I’ve bowled in two months,” he says with a smirk. “You want Korean barbeque? I’ve obtained an important spot.”

Simonsen, a.ok.a. Simo, is a 27-year-old highschool dropout and, relying on who you ask, at present the perfect bowler alive. Raised in Mesquite, Texas, and now dwelling right here in Vegas, Simonsen is coming off one of the profitable years in PBA Tour historical past, the primary bowler ever to complete within the high 10 in each event and crack the highest 4 in each main. Simonsen took residence three event wins in 2023, together with a back-to-back victory on the Masters, one among bowling’s 5 annual main tournaments, outdoors Detroit, culminating in a viral celebration that noticed Simonsen flex a pair of Buffs — Cartier Buffalo Horn sun shades, the holy grail of Motor Metropolis vogue — on stay TV. The $100,000 Masters title added to Simonsen’s seven-figure PBA winnings whole, and made him the youngest bowler ever to win one, two, three, 4, and now 5 majors.

The PBA’s most polarizing professional, Simonsen has a well-deserved popularity as a hothead. Along with his accomplishments this season, Simonsen additionally led the tour in fines, a distinction he’s held for the previous few years. Over his profession, Simonsen has punched himself within the head midgame; separated scoring computer systems from their stanchions; kicked ball returns; been turned in to event officers by pals on tour for slamming balls on the return, swearing, and customarily “performing like an asshole”; instructed Fox producers that in the event that they wished him to cease cussing on stay TV they need to take his mic off; and routinely complained in regards to the high quality of bowling-center gear and the competitors format.

As bowling pushes nearer to its subsequent excessive level on the curler coaster of cultural relevance, with a 15 p.c bump in PBA TV rankings this yr, ink drying on a two-year extension with Fox, a brand new trading-card deal, a rising parasocial presence on-line, and wait lists for social and aggressive leagues throughout the nation, Simonsen’s mixture of brash perspective, youth, and dynamic character constructed from equal elements depth and apathy, paired together with his record-shattering expertise and explosive creativity is tailored to take professional bowling to the following stage. Love him or hate him — and there’s loads of hate, simply verify the remark sections — Simonsen is the brand new face of the PBA whether or not he likes it or not.

SIMONSEN WASN’T PLANNING on bowling as we speak, by no means thoughts in an beginner event, however his pals Ari, Jessica, and JP want a fourth for his or her squad, so right here he’s, ready till the final 5 minutes of follow to alter out of his Air Max 97s into his Dexters and throw a few follow pictures to check the lanes. They’re hooking greater than he anticipated, however a fast swap to a ball referred to as Pitch Black provides him extra management.

By the top of the primary recreation, Simonsen has discovered his strike shot, placed on a large, toothy grin for at the least 10 pictures with followers, and irritated at the least just a few bowlers, one among whom walked over to see what the fuss was about, noticed Simonsen, and threw up his arms in exasperated frustration, his physique language saying all of it: “If he’s right here, why hassle?” Simonsen is used to it. He’s been getting that response for so long as he can keep in mind.

When Simonsen was six, his dad, Benjamin, heard a few charity bowling evening hosted by a neighborhood Dallas sports-radio station and reached out to the organizers, placing his son up as a challenger in opposition to DJ Dan McDowell within the last match. Simonsen beat the shock jock so badly that on the subsequent yr’s charity occasion, McDowell changed the first-grader with a blind girl. “I wanted to win one,” McDowell later stated on air.

Simonsen’s dad and mom labored an excessive amount of and by no means made sufficient cash. Benjamin offered diesel elements, and Simonsen’s mom, Teresa, labored at a grocery retailer. If Simonsen wasn’t at school, the bowling heart performed babysitter. Lifelong league bowlers, Teresa and Benjamin spent most nights on the bowling alley, both on the lanes or on the bar.

“It grew to become, ‘We’re within the bar, he’s bowling, everybody within the bowling heart is aware of if we want one thing right here’s the place we’re, and if we want him that’s the place he’s,’” Simonsen says.

Between Jupiter Lanes, Plano Tremendous Bowl, and Rowlett Bowl-a-Rama, Simonsen clocked extra hours on the lanes as a child in East Dallas than he did at college or residence. He jokes that he was fired from his first job, restocking rental footwear, on the age of 5 as a result of he obtained in hassle together with his kindergarten instructor. Simonsen’s dad and mom have been already struggling to self-discipline him at residence, so like with every thing else of their lives, they turned to the bowling heart for assist.

In the course of the summers, Teresa would drop elementary-aged Simonsen at Jupiter Lanes on her solution to work, after which cease by after her shift for Miller Lites and too many cigarettes. Simonsen’s brother Bobby, 10 years his senior, Teresa’s son from a earlier relationship, and a gifted aggressive bowler in his personal proper, slowed and finally stopped bowling as he developed a years-long battle with opioid habit.

Simonsen’s childhood was spent working across the facilities, hanging out behind the counters and annoying older bowlers. He would arrange store one lane over from the home locals, event bowlers 20 years his senior who spent their nights bowling pot video games for money, and follow nonstop, catching rides residence at two or three within the morning when the older guys have been too drained to throw or ran out of cash.

By 12, Simonsen was coming into tournaments in opposition to bowlers on the nation’s greatest school groups, together with Wichita State — the Duke basketball of school bowling. Two-time PBA-major winner Kris Prather, then a bowler at Wichita, remembers it clearly.

“We’re bowling with different school guys, and I’m bowling subsequent to this child who’s bowling two-handed — he was one of many first two-handers I noticed,” Prather tells me. “He’s hanging like each single shot and strolling round like he owns the constructing. I want I had that sort of confidence once I was that age.”

At 15, 5 months into his freshman yr, Simonsen dropped out of highschool. Effectively, he by no means formally dropped out — in Texas, it’s a must to be 17 with a mum or dad’s signature to try this — he simply stopped exhibiting up.

“There’d be days we’re driving to highschool, the gasoline gauge is damaged, and it’s, ‘Effectively, we put 5 bucks in yesterday, however then we drove round some,’ so I don’t know if they will drive me there after which choose me up later,” Simonsen says.

Plano Tremendous Bowl was open 24 hours, seven days per week, and by his sixteenth birthday, Simonsen was working the 9 p.m.-3 a.m. shift, studying tips on how to repair each inch of the middle and sleeping on couches at pals’ homes or in visitor rooms on the homes of older bowlers. He nonetheless stopped residence just a few instances per week, however he wasn’t dwelling there anymore. He gave up his beginner standing and moved as much as grownup competitors at 16, bowling in as many tournaments as he might, his entrance charges staked by the identical bowlers he’d grown up practising subsequent to — for a proportion of the winnings in return, after all.

Simonsen’s dad and mom cut up for good when he was an adolescent. Teresa moved in along with her mom, and Benjamin was laid off, failed to seek out one other job, and fell into what Simonsen describes as a deep, lasting melancholy. When his dad was evicted from their household residence, Simonsen moved him into an residence and began paying his hire with event winnings. Simonsen continued to help Benjamin financially till his loss of life in 2021.

Driving his dad’s truck with no license, Simonsen began racking up tickets when he was 15. “If there was a bowling event inside seven hours, I used to be bowling the event, there’s no query about it. I gotta work out tips on how to get to the tournaments or else I’m not gonna make any cash.” Ultimately, he began utilizing his bowling winnings to purchase low cost used vehicles. After a disagreement over his fixed journey and odd hours with a supervisor at Plano, Simonsen took a warehouse job stocking cabinets and filling orders at Traditional Merchandise, a nationwide bowling distributor.

In 2015, shortly after Simonsen’s 18th birthday, his mom handed away unexpectedly. “I believe she labored herself to loss of life,” Simonsen says, after which, with out flinching, “I get my work ethic from her.”

In December of that very same yr, Simonsen received his first PBA Tour title, lacking Norm Duke’s file for youngest title winner by two days because of a months-long delay between the occasion’s qualifying spherical and finals. The subsequent yr, at 19 years previous, Simonsen received the 2016 Masters, taking residence a large novelty verify for $50,000, one other five-figure incentive verify from his ball sponsor, Roto Grip, and a spot within the file books because the youngest major-title winner in PBA historical past. He obtained his first driver’s license shortly after.

“Bowling is what I’ve obtained. It’s what I do know,” Simonsen says. “If I didn’t have bowling or the bowling trade, I don’t know the place I’d be.”

Two-handers are identified for
their energy, however Simonsen has discovered success with finesse.

SIMONSEN HAS ALWAYS BOWLED with two fingers. Two-handers are usually identified for his or her energy, however Simonsen has discovered success with finesse. He assaults the lanes with extra versatility and guts than anybody on tour, throwing straight up the best facet of the gutter one recreation, and lofting it over the left gutter cap with a boomerang hook the following, tricking the ball like a Cy Younger winner, taking gambles with gear and lane play that may by no means even happen to most experts.

Listed on-line at a beneficiant 5 ft 9, with a stocky construct and a child face hidden behind a bushy beard that provides just a few years, Simonsen’s five-step method to the foul line drifts barely to the left. On the third step, he does a fast shrug, cocking his forearms like a shotgun as his higher physique drops close to parallel with the lane. His fourth step crops with energy because the ball swings behind him. His fifth step slides to the foul line as his coiled physique springs ahead, uncorking like a jack-in-the-box because the ball explodes out of his fingers.

PBA Commissioner Tom Clark describes Simonsen as a “genius” with no single weak point in his recreation, apart from his famously brief fuse. Relating to taking part in the lanes, although, Simonsen’s creativity, bag of tips, and skill to adapt should not simply unmatched, they’re downright outlandish. When he was 21, Simonsen received the primary PBA title utilizing a backup ball — that’s, bowling a reverse hook to roll the ball clockwise on the left facet of the lane as a substitute of his pure counterclockwise from the best. He bowled backward. Within the championship recreation, Simonsen defeated lefty Matt Sanders 216-194 on his personal facet of the lane.

Oh, yeah, and because of a drunk prank the evening earlier than by Kyle Troup, a 10-time PBA title winner well-known for his Bob Ross-like Afro, Simonsen was with out his personal gear and bowled the second half of the event, together with the title match, in a pair of borrowed footwear two sizes too massive. “He does issues that different individuals do after they’re goofing off to win [PBA] occasions,” Clark says.

In an period {of professional} sports activities outlined by helicopter dad and mom, compelled specialization, and personal coaches for preteens, Simonsen’s self-taught savant — and the daring creativeness that comes with it — is a breath of recent air.

ON THE WAY OUT of the shock journey to South Level, Simonsen stops for 2 extra pictures, joking with a thirtysomething bowler decked out in full Raiders gear who freaks out and fumbles his phrases in entrance of his girlfriend as quickly as he sees Simonsen.

Simonsen moved to Vegas in 2020 for a chance to personal and function the bowling alley inside a video-game-themed bar on Fremont Avenue referred to as the Nerd. Flying residence between tour stops, he spent the previous three years rehabbing and fixing the lanes and working the middle. Earlier this yr, Simonsen offered his portion of the Nerd due to a conflict of personalities together with his enterprise accomplice.

The departure gave him extra time to work at Traditional’s West Coast warehouse in Henderson, Nevada. Working the identical job he had when he was 17, Simonsen clocks in at $15 an hour to unload skids of bowling balls, redesign shelving items, and assist construct absolutely useful pin decks and lane machines contained in the warehouse. Technically, Simonsen has been employed by Traditional for the higher a part of a decade. When he put in his two-weeks discover at Traditional’s Texas warehouse in 2015 to hitch the PBA Tour full time, nationwide gross sales supervisor Jimmy Land, a Dallas native who, alongside together with his spouse Jan, has identified and cared for Simonsen “since he was knee excessive to a grasshopper,” by no means took him off the payroll. Simonsen’s bowling household has all the time been there.

Numerous PBA professionals have began spending extra time within the health club currently, rejecting the beer-and-bratwurst picture of professional bowling’s previous and treating their athletic careers like, nicely, athletic careers. However Simonsen will get his energy coaching in on the warehouse, transferring pallets of bowling balls. His deep information of bowling gear, discovered over years working at Plano, Traditional, and the Nerd, at instances contributes to his frustration on the lanes. Skilled tournaments performed in the identical facilities that host limitless Wednesday specials only a few days earlier typically end in off-center racks and clogged hand driers. Simonsen is commonly the primary and loudest particular person to name out PBA officers. “When he does complain, I all the time say we have to hearken to him as a result of he’s normally proper, I’ll admit that,” Clark says. “The time and place he goes about expressing it may not all the time be the perfect, however he’s normally not flawed.”

Like John McEnroe, Tiger Woods, Serena Williams, and professional bowling’s most well-known face, Pete Weber, Simonsen’s mood and the depth that it takes to win are two sides of the identical coin. “There are occasions the place as a result of I’ve obtained just a little heated I’ll bowl higher, I’m extra centered on what I’m doing,” Simonsen says. The PBA has been on an upswing currently, however the tour nonetheless has an extended solution to go to even sniff the cash at stake in sports activities like golf and tennis. At this level, pro-bowling stadiums are nonetheless a pipe dream. With the Nerd out of his fingers, Simonsen wanted a brand new place to follow in Vegas. South Level is the favored selection for native PBA and regional professionals, however Simonsen has discovered a house on the Compound.

MIKAYLA WHITMORE FOR ROLLING STONE

Twenty minutes off the Strip, previous the sun-soaked strip malls and the empty gravel tons that can finally grow to be strip malls, the Compound is a mansion owned by skilled poker participant Chris “Huni” Hunichen. The property has a house health club and indoor basketball courtroom, indoor pool, outside pool full with grotto, and a separate lined sizzling tub, and that’s all earlier than you get in the home. Inside, previous the house theater, the place we cease for 5 minutes and watch Hunichen lose $42,000 playing on an early-morning UFC battle stay in London, subsequent to the kitchen and behind the large fish tank are a pair of bowling lanes. Simonsen and Hunichen have grow to be quick pals since his Vegas transfer, and after Simonsen offered his portion of the Nerd, Hunichen steered he begin practising right here.

We bowl a few video games, Simonsen kindly humoring my futile but insatiable want to check my expertise in opposition to the perfect. He beats the brakes off me, bowling over 240 rolling his pink spare ball backup on the left facet of the lane. The show is equal elements humiliating and awe-inspiring. On the way in which out, one other UFC battle is ending up, so we sit for a second and watch Hunichen win again all 42 grand plus extra.